Search Engine Optimisation (SEO) & Internet Marketing
The main objective for a website owner is to be found effectively on the Internet.
Do they know you are there?
The main objective for a website owner is to be found effectively on the Internet. Though this is easier said than done in most cases, as you will find when you search for a related keywords within your favourite search engine that you are up against another 50,000,000 pages all wanting to achieve the same!
Content is King
The first place to act, is on making sure your website is written with rich content relating to your subject area, without making your content read badly.
We can provide both advice and editorial services to produce a healthy balance of content for both search engines and your
website user.
Coding is also a Monarchy
Search engines use web crawlers and alike to automatically audit your web pages, drawing out the content from the code and layout.
Search engine algorithms can rate content based on the code that it is embedded within. This makes it important to use the right code for the
right content where possible.
At design and Online we use industry standards to make sure your content is made prominent from the code and layout where possible without affecting what the user sees.
Inbound Links – Linking to you
Inbound links or sometimes referred to as back links
are crucial to a website’s search engine ranking.
At Design and Online, we can work with you to find the correct inbound link
potentials and steer you away from the traps (websites and schemes) that could see your website blacklisted from search engines.
What next?
If you would like Design and Online to work with you on your project, please send us your requirements or contact a member of our team.